More expert speakers have signed up to take part in the Eurofruit Congress Middle East, which meets on November 9-11 at the Shangri-La Hotel in Dubai.
The wide-ranging conference programme includes a discussion of the role played by Dubai as a key hub for the entire fresh produce market in the Middle East, and the resultant demands in terms of logistics and technology provision.
Aynur Rasulova-Rzepa, special cargo controller for Emirates Sky Cargo, Augustine Chalissery, managing director of the AGL Group and Behnam Arjomandi of Marhaba MTA General Trading LLC will join the session to discuss the new logistics challenges and the role that new technology can play.
New food safety laws in the United Arab Emirates are an increasingly decisive factor in determining trade flows in the region. The conference will explore the factors that both importers and exporters need to consider when doing business in the region.
The programme also includes a session focusing on direct sourcing and the reasons why this is becoming an increasingly important aspect for major retailers in the Middle East market.
Running alongside the conference is the Eurofruit Expo, in which companies will showcase their products and services.
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