Somerfield has announced a series of trials with Woolworths featuring fresh food lines.
Somerfield plans to launch a convenience-focused food trial in up to three Woolworths stores within the next six months. With a clear focus on high quality, fresh food, and essential grocery products, Somerfield said Woolworths’ customers will be offered everything they would expect from their local Somerfield store.
The other two trials will launch later this month and feature Woolworth’s concessions in Somerfield’s three largest stores, and the Worthit! Range in eight of Somerfield’s largest stores to replace the grocer’s Wall of Value feature.
Commenting on the trials, Paul Mason, chief executive of Somerfield, said:
“…Our food trial in Woolworths stores will create additional opportunities for our growth and further extend Somerfield’s market reach, helping deliver our ‘Britain’s favourite local grocery shop’ objective.
“We will monitor these trials and will roll out the concessions through the relevant parts of our portfolio as they demonstrate their success.”
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