Growing smoothie brand Savse has splashed out on a multi-million-pound advertising campaign.
The £2 million June campaign kicked off on 6 June, and is set to run for three weeks.
Titled 'No B.U.L.L', with the latter acronym standing for 'Bad Ingredients, Unnatural Sugars, Lazy Recipes, Lies', the campaign includes 60 London Underground Stations, 40 cinemas nationally, 160 panels in rail stations across the country, with a focus on five key city stations in London, Manchester, Glasgow, Birmingham and Liverpool, and much much more.
A previous marketing campaign revolved around the confusion surrounding the brand's name.
