S&A Davies is claiming in local Shropshire press reports that publicity generated last year has doubled demand for its strawberries.

It will be planting twice the amount this summer and expects some 1,300 migrant workers to come and pick its crop at sites in Shropshire and Herefordshire.

The company harvested more than £10 million worth of strawberries last year grown under plastic tunnel structures at Brierley Court, in Brierley, near Leominster and is introducing good-neighbour policies as it hopes to avoid clashes with locals this year, according to reports in the Shropshire Star.

S&A spokesman Graham Neal was reported in the Star: "The demand for our strawberries has doubled because of the publicity generated last year."