Sainsbury's is to drop the name Jacksons from the 119 convenience stores it bought from the William Jackson chain in 2004, ending an association with the family-run business name stretching back 156 years.
The stores, already rebadged Sainsbury’s at Jacksons after the sale, will now be renamed Sainsbury's Local as part of a strategic move to drive an additional £400 million of profit through Sainsbury’s c-stores by the end of next year. Lawrence Christensen, Sainsbury's managing director of convenience, said: "The implementation of these proposals will create a united team and the overall cost savings to Sainsbury's will make a significant contribution to our overall recovery plans.
"I appreciate the endeavours and hard work of all our colleagues affected by these changes. We are aware that this is a challenging time for them and will support and advise as these changes are realised."
It is thought that regional and area managers will have to reapply for their jobs, every effort is promised to relocate staff affected by the shake-up, which will see the unification of prices, branding, management and IT systems. Around 2,300 people are believed to work in the Sainsbury's at Jacksons stores.
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