Sainsbury's has reported higher sales and profits in its latest trading statement.
The supermarket chain said underlying profit before tax rose by 8.1 per cent to £332 million.
The retailer championed the successful re-launch of its £1 billion Taste the Difference brand in reporting a two per cent rise in like-for-like sales, which strip out the effect of store openings and closures, for the 28 weeks to 2 October 2010. ainsbury's, which has almost 900 stores across the UK and employs 150,000 people, said its share of the market had risen to 16.2 per cent from 15.9 per cent.
The strongest growth came, not from food, but from sales of items such as homewares and clothing, which are rising at three times the rate of food.
Sainsbury’s chairman David Tyler said: “We have made excellent progress towards delivering our strategic objectives, particularly in offering our customers great food at fair prices and growing our space.”
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