WAC PR & Marketing in Kent, is set to add bite to the Rubens apple campaign in the UK - following its appointment by Norman Collett, the fruit marketing group based in Paddock Wood.
Norman Collett has appointed WAC PR & Marketing to add further momentum to the already successful introduction of Rubens into the UK.
In 2007, some 30,000 trees were planted by a number of visionary members of the strong group of growers who market their fruit through Norman Collett, following an exclusive UK rights agreement signed by the British marketing group with Italian nurserymen CIV.
By the summer of 2009, 140,000 had been planted in Kent as the combination of a high quality, high yield tree added to excellent storage qualities, taste and texture won favour with apple growers across the county. Likewise major store groups across the UK including Tesco, Co-op, Morrisons and Booths have proved quick to crunch into the profitable Rubens market with the crop selling out in four weeks in 2008.
WAC PR & Marketinghas been tasked with masterminding and implementing an imaginative campaign that will include the launch of a dynamic social networking programme for the Rubens apple.
WAC will launch a high profile campaign featuring Rubens competitions targeting the lucrative mother and baby market at The National Fruit Show this October.
Sarah Calcutt, business development manager at Norman Collett, said: “We are delighted to have appointed an award-winning agency with a proven track record to represent the new star in the apple orchard. How appropriate to have an agency based here in the ‘Garden of England’ the apple growing capital of the country. With the Rubens apples offering consumers great flavour, a crisp texture and a popular medium sized apple that sits alongside premium varieties - we are excited about what we can achieve during 2010 with the creative input and expertise of WAC PR & Marketing.”
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