High-end caterer Lusso has worked with fresh-produce supplier Reynolds to form a pioneering partnership with the National Fruit Collection at Brogdale and bring niche English apple varieties to a new customer base.
Lusso launched Neighbourhood Crop last week to bring forgotten, rare or unfashionable home-grown varieties of apples to City of London most prestigious workplaces.
Crops such as Red Charles Ross, Ribston Pippin and Oaken Pin are being picked in tiny quantities from only two trees of each variety. They are packed into five-kilo boxes which will simply identify the variety they contain and will be delivered by Lusso with no other advance warning. The caterer said that not all the fruit will necessarily look pristine, but it is employing a “you must eat your greens” mentality and customers will not be be able to send them back. The initiative is launching initially with three City law firms: Hogan Lovells, SJ Berwin and Norton Rose.
Andy Weir, head of marketing for Reynolds said; “Reynolds has always been passionate about supporting the UK farming industry and promoting British produce. By working in partnership with Lusso we are both now able to do our bit to help preserve the National Fruit Collection and raise its profile further - which can only be a good thing.”
This launch comes after Lusso’s Ugly Fish Friday campaign serving only fish on the Marine Stewardship Council’s approved list.
