The company is looking to source around 150,000 pumpkins to accommodate seasonal demand.

Richard Jorro, product manager at Redbridge Produce Marketing, said: 'Pumpkin popularity remains strong during October and we've seen customer demand steadily grow over the past three years. As well as being great for kids to carve lanterns from, pumpkins are an excellent source of Vitamin A and are very versatile to cook with, and can be used in both sweet and savoury dishes.' Not only does pumpkin flesh make tasty festive fare, but according to Redbridge, the 5lb Small Sugar variety is an ideal size for Jack o' lantern carving.