Fresh produce brand Blas Y Tir (Taste of the Land), owned by Puffin Produce, is being launched in Welsh supermarkets to meet steadily growing demand for authentically regional produce.

Blas Y Tir products are now available through all Asda and Waitrose stores in Wales, in a range of convenient pack sizes. The brand’s wide range of standard and premium potato varieties includes Pembrokeshire early potatoes and Estima baking potatoes. Locally grown daffodils were added to the brand’s range in Asda throughout Wales on Wednesday.

Huw Thomas, general manager of Puffin Produce, sid Blas Y Tir has already shown incremental sales: “We know that Asda and Waitrose customers in Wales want high quality produce that is genuinely locally grown and packed,” he said, “and we’re delighted to meet that need.”

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