Profit expectations up for Morrisons

Morrisons is predicting it will report annual profits better than previous forecasts.

Sales growth is “well ahead of the market”, said the UK’s fourth-largest supermarket chain.

Morrisons attributed the growth to its price positioning and improvements to its supply chain, the BBC reported. Second-quarter sales volume increased.

“An increasing number of customers are shopping with Morrisons... the board has confidence that the company’s full-year results will be ahead of its earlier expectations,” said a statement from Morrisons.

Shares in the chain rose seven per cent after the announcement.

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