Pro Natura, leading European trader of organic fresh produce in Europe, has had 50 per cent of its stock bought by Paris-based equity firm, Activa Capital.

Pro Natura said the capital injection from the buy-out will be used for strategic growth such as investing in new subsidiaries; the company is looking at possible acquisition targets.

Founded in 1987, Pro Natura has grown to become a leader in its field, with operations in Cavaillon and Brittany in addition to subsidiaries in Morocco and West Africa.

Sourcing organic fresh produce imported from five continents, Pro Natura’s sales are projected to reach €37 million this year. Industry watchers speculate that this expansion could see the company further strengthen its position in the organic market.

Léopold Hugo, marketing director at Pro Natura, said: “We're delighted that Activa Capital have joined us, the capital injection will allow us to take the company to another level. This growth will be based on the development of new supply channels in order to meet demand for large volumes of selected organic fruits or vegetables from specific origins. It could also include acquisitions.”