Peter Crowe

Crowe is Produce World's new communications chief

The Produce World Group has announced two new appointments.

The post of supply chain director has been filled by Tim Preston, who joins from Greencore Food To Go, while Peter Crowe becomes the fresh produce giant's new head of communications.

Preston has spent the past two years at Greencore Food To Go as operations director. Prior to that he worked for PepsiCo and Walkers Snack Foods.

Produce World chairman and CEO Neil Fraser said: “We are delighted to welcome Tim to the team and secured someone with his level of expertise and experience. It is an exciting time for the Produce World Group, and Tim joins a re-shaped management board that will be driving the business forward over the next five years.

“As supply chain director he will be taking responsibility for all our operational sites: from when the produce reaches the factories until the point that it is loaded onto lorries for delivery to our customers. It is a crucial role and will be critical in enabling Produce World to meet its ambitious targets.”

Crowe, meanwhile, joins Produce World from PR and marketing consultancy Ware Anthony Rust where he was senior account director working on a variety of accounts including Produce World.