Retailer The Co-operative Food is re-packaging and re-launching its Pioneer potatoes on 17 October, to celebrate the International Year of Co-operatives.
Pioneer is grown exclusively by The Co-operative Farms at its estate at Coldham, near Wisbech and is named after the Rochdale Pioneers, who founded the Co-operative movement in 1844.
The new-look, limited-edition 1kg packs feature the 2012 International Year of Co-operatives logo. Coldham celebrated its centenary earlier this year and Kate Jones, who heads up The Co-operative’s farming operation, said: “The Co-operative has a long history of farming and producing potatoes, and Pioneer is now an established part of our range. They [the potatoes] have been a huge success since they launched and are still very popular with shoppers.
“We’re proud to re-launch and re-package Pioneer as part of the International Year of Co-operatives, as this exclusive range is the perfect example of co-operation between The Co-operative Farms and The Co-operative Food.”
Pioneer is a salad potato with a creamy taste and the special packs are retailing at £1.50 each. The re-launched packs are available in some 1,500 stores nationwide.
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