Visitors to the Vitality Show at London’s Earls Court last week were treated to free samples of Pink Lady apples at its eye-catching stand - complete with an apple tree and the Pink Lady Mini clubman.
More than 20,000 of the ‘champagne’ apples were handed out across the duration of the show.
Visitors were also given the chance pick an ‘apple’ leaflet from the display tree, which invited them to join the Pink Lady club online for a chance to win pink iPod shuffles.
The show is the largest UK event for women and is a leading authority on health, beauty, fitness, wellbeing and healthy eating - making it the perfect environment to showcase the ‘champagne’ apple.
Andy Macdonald, managing director of Coregeo, the master licensor for Pink Lady apples in the UK, said: “We know that when people try Pink Lady, they become instant converts to the brand and feedback from the Vitality show is testament to this. Sampling is imperative for showcasing the brand to an audience who will have grown up on Golden Delicious and Cox and the Vitality show was the perfect venue.”
Pink Lady apples are enjoying a surge in popularity after recent revelations from a number of celebrities such as Kate Garraway, Carey Mulligan and Kelly Osborne that cited apples as their secret beauty weapon.
Pink Lady is sold in all the major retailers and has a nine per cent share in value of the total UK apple market, which is a similar share to that of both Golden Delicious and Cox.
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