Pink Lady® has announced it’s joining forces with Tesco and Twentieth Century Fox Home Entertainment in an on-pack instant win Valentine’s promotion.
Shoppers buying pre-packed Pink Lady® apples from Tesco will have the opportunity to win DVDs or videos of the romantic comedy Down with Love, starring Renee Zellweger and Ewan McGregor or one of fifty limited edition cocktail shakers.
David Pratt, commercial director at Empire World Trade, said: “We chose to work with the DVD release of Down With Love, as it’s a fun, upbeat romantic comedy, which ties in well with Pink Lady® apples’ recent advertising that has promoted the apple as fun and flirty. We hope that the promotion will heighten the awareness of Pink Lady® to the consumer in Tesco stores.”
The promotion is aimed at female consumers, who are the key purchasers of Pink Lady®, and it will run in Tesco stores until the end of the month.
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