Premium apple Pink Lady has defied the economic downturn in recording a sales jump across Europe.
Volume sold during the 2009/2010 European season increased 32 per cent reaching 107,500 tonnes with UK growth up 17 per cent.
Pink Lady Europe reported that trade marketing, PR, TV advertisements and good product quality had led to a successful season.
Germany, France and the UK contributed to 51 per cent of the increase in sales. Germany saw 29 per cent volume growth on the previous campaign while France and the UK both saw a 17 per cent rise.
Pink Lady Europe hopes that opportunities in Ireland, Russia and Spain will add to sales potential in the Middle East and Asia.
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