Perfect fruit desserts from Dole

The Dole Food Company is set to launch its Fruit Parfait dessert range in the UK.

The global food giant will run a series of roadshows at Tesco and Sainsbury’s stores over the next two months, with the help of Carbon Marketing. These will include sampling of the California-based firm’s Fruit Parfait desserts, which will be available at the supermarkets.

Leaflets designed as shopping lists will be given out directing shoppers to the location of the Dole products in each store. The in-store events will be backed by competitions in regional newspapers, offering the chance to win a mountain bike.

Simon Sa Feio, account director at Carbon Marketing, said: “It’s thrilling to be involved at the start of Dole’s ambitious plans for the UK.”