A leading fresh produce supplier to the catering industry is looking to build its business by targeting the independent sector.
Mark Crowther, md with Pauleys, said they were a big player on the national account front, but had had little presence in the independent trade up till now.
He said they were now in the process of taking on 24 produce specialists to work across the UK focusing on independent outlets.
"We've taken on six people and we're recruiting the balance during November and rolling on after Christmas. We haven't had the resources to chase the independent sector before, but its as challnenging an area as national accounts."
He said they would be using the resources of parent company Brakes to target potential new customers.
"Other parts of Brakes are already operating well in that area, Brakes has around 80,000 customers, so we'll not be starting with cold leads."
