Fresh vegetable producer Parripak has revamped its brand identity, launching a new logo and website to reflect its values in product innovation and customer care.
The new brand identity will be rolled out company-wide from this month, rebranding Parripak’s fleet of vehicles, marketing materials and the new site.
The company has two UK sites, the first in Bedfordshire and a second site in Gretna, in Dumfries and Galloway, following the acquisition of Solway Veg last year. It provides a wide range of freshly prepared vegetables in a variety of cuts and a comprehensive range.
Gavin McNally, pictured, managing director of Parripak, said of the move: “We have positioned ourselves with a more modern approach for continued growth.
“To ensure that our brand values are right for today’s market, we have gone back to the foundations of our business and undertaken an in-depth analysis of our core values. Our shared brand proposition of ‘harvesting the best’ is the ethic across our business, and will be promoted across all of our communications,” he added.
“I believe that this is the perfect time to reaffirm our ongoing commitment to work together with our growers to grow, source and process only the very best products for our customers.”
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