An online florist has signed up to an internet reward scheme in a bid to offer its customers better value.

Bunches.co.uk has joined forces with ipoints, and will use the loyalty scheme to reward customers.

It hopes the scheme will help it increase the size of the average order value, encourage repeat purchase and boost brand awareness.

Geraldine Tosh, managing director at ipoints, said: “We are extremely pleased to have signed up bunches.co.uk which has a real commitment to building its brand through long-term customer loyalty. With ipoints it can add real value to its customer relationships while generating significant incremental revenue and profit.”

Through ipoints, customers of bunches.co.uk can earn ipoints for every £1 they spend through the bunches.co.uk website, plus they have the opportunity to multi-collect with other partners represented on the ipoints.co.uk website.

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