Bayer CropScience’s vegetable seed business Nunhems has unveiled its newly redesigned packaging for its full line of vegetable seeds.
The redesign has been undertaken to unify the company’s packaging across the globe and enhances its functionality for customers.
The company developed the new packaging with the goal of making it even easier for customers to identify, store and use Nunhems vegetable seeds.
This included featuring all essential product information such as crop, variety, seed lot and treatment in a more predominant, standardised location on the front of the packages and detailed product information on the back in an easy-to-read format.
The redesign also eliminated any less-than-clear company product names used on the label in favor of common industry terminology. For example, products previously branded with proprietary names will now be referred to by more straightforward and commonly-used terms such as primed, pelletted, encrusted and sized.
Nunhems also streamlined its overall number of packaging sizes and types. As a result, some varieties will now use different sizes and types of packaging, including the increasingly popular block bottom-style pouches.
Nunhems brand manager Uwe Dijkshoorn said: “Whether it is developing innovative new vegetable varieties or new packaging, Nunhems is committed to performing better in every part of our business. Our new packaging is part of our continued efforts to give our customers the best experience possible.”
Customers will begin seeing Nunhems’ new packaging designs as soon as this autumn, with the entire transition expected to be complete by early 2011.
