Foods from Spain has launched a nationwide campaign to establish Nispero in the UK market. Listings have been gained in three major multiples with the launch supported by in-store sampling, on-pack promotions, explanatory leaflets at point of sale, price promotions and press and radio promotions.
The campaign marks the first time that Nisperos have been made widely available in this country. Last year plans for a limited UK launch had to be abandoned when adverse weather caused crop failure.
Foods from Spain director, Maria José Sevilla said: 'Nisperos have a deliciously refreshing and unique taste which we are confident will appeal to British customers. UK multiples and their customers are keen to try new fruits which are distinctly different in both appearance and taste from those they are accustomed to. The Nispero perfectly meets these requirements.' Nisperos vary in size between a small kiwi or large greengage. The skin is thin and easy to peel and they contain three or four large pips.
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