Budgens has worked with cookery writer Emma Marsden to create unique recipes for its stores this summer.
Budgens sales director, Dan Quest explained: “These recipes offer cost-effective solutions, centred around our SuperValu own brand range that has an average RSP that is 20 per cent cheaper than leading brands.
“The recipe cards help retailers to create in-store theatre; the recipes are simple to follow and quick to make, at the same time offering shoppers a healthy choice.”
Each UK Budgens store will be given 200 cards of each recipe with the option to order more online.
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