Mother's Day, the most important date in the florist's diary, has an altogether different signifcance this year for Agrexo UK flower manager Yehuda Reichman.
"March 18 will be the seventh and final Mother's Day for me in the UK, marking the end of my stay here," he said. "My actual leaving day will be in July, but my successor will be coming to witness the Mother's Day phenomenon."
February, March and April are busy months anyway, Reichman explained, but he believes that Mother's Day beats Christmas, Valentine's Day and Easter in terms of volume. "The event covers all flowers of all colours. whereas the other occasions cover specific kinds of flowers."
This year, Agrexco expects a strong supply of statice, carnations, gerbers and lilies, as well as fillers and foliage such as ruscus, myrtle, asparagus ferns and pittosporum. "We will also be bringing in roses from Ethiopia, mainly 50/60cm with middle-sized heads," said Reichman. "We are the sole representative in the UK of Joytec, the Ethiopian rose farm specialists."
Over the years, Reichman explained, he has seen different trends in both styles, varieties and colours. "A lot of people are now going for the minimalist look," he said.
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