Morrisons has enjoyed a sales boost following a rebrand and a new advertising campaign.
Like-for-like sales excluding fuel in the 14 weeks to November 4 rose 3.7 per cent, reaching the top end of forecasts, and up from three per cent growth in the first seven weeks.
The UK number-four supermarket said it was “encouraged” by the growth.
But the retailer added that it remained cautious on the outlook for consumer spending.
Morrisons chief executive Marc Bolland said he was "delighted" at the progress made.
The roll-out of the new branding is set to be completed by 2008.
The chain said its new advertising campaign, which features celebrities such as Alan Hansen, Lulu and Denise van Outen, has been “very well received” by customers.
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