Morrisons offers ‘Surprise Bags’ in Too Good To Go tieup

Morrisons is extending its partnership with Too Good To Go to offer ‘Surprise Bags’ from around 930 of its Morrisons Daily c-stores in the battle against food waste.

Following a successful trial in various locations across north England, the Midlands and Wales, Morrisons is now listing Morrisons Daily convenience stores on surplus food app Too Good To Go. That enables users to fight food waste by saving Surprise Bags of surplus food at a reduced price.

Each bag contains quality food nearing its sell-by date, available at a reduced price. Customers simply download the Too Good To Go app, search for their nearest Morrisons Daily store, reserve Surprise Bags, and pick them up at a preset time. During the trial, over 40,000 Surprise Bags were saved across the regions.

Andrew Edlin, senior sustainability manager for Morrisons, said: “Customers and colleagues continue to tell us how much they value Too Good To Go’s Surprise Bags from Morrisons. It saves customers money while also helping us to play our part in reducing food waste and hitting our sustainability target of achieving scope 3 net-zero operational emissions, so we are delighted to be rolling the bags out to some of our Morrisons Daily convenience stores.”

Sophie Trueman, country director at Too Good To Go UK and Ireland, added: “Our team is absolutely thrilled to have Morrisons Daily joining the fight against food waste. At Too Good To Go we believe that saving food from going to waste is a win-win-win - businesses can recover the sunk cost of would-be wasted food, consumers can get good food for less, and with one simple action, we’re collectively doing something great for the planet by stopping that food from ending up in landfill.”