Morrisons like-for-like sales grew by 1.6 per cent during Q3 with growth boosted by a new premium tier and strong seasonal and events presence.
Total sales dropped by 1.2 per cent during the 13 weeks to 30 October due to the continuing impact of supermarket closures and the exit of M Local, Morrisons said.
The retailer said prices fell during the quarter, with deflation of one per cent, while introduction of ‘The Best’ premium range has been “successful”. More products are expected to be added to the range ahead of Christmas.
Chief executive David Potts said: “Our like-for-like sales have now been positive for a year, which is thanks to the hard work and dedication of the whole Morrisons team.
“There is a lot more we plan to do. We will keep investing in becoming more competitive and improving the shopping trip, and I am confident we will serve our customers even better during the important trading period ahead.”
Morrisons said it is becoming more relevant around key seasons and events, and said it had seen its biggest-ever Halloween this year with seasonal sales up around 20 per cent year-on-year.
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