Morrisons has launched a new range of prepared fruit pots and packs aimed at the family convenience market.
Sourced and designed in partnership with Natures Way Foods (NWF), the range involves a number of pots and packs.
The range includes selections of four pots containing melon chunks, pineapple and seasonal fruit in four individual 80g pots aimed at adults and older children. A pack of four pots retails at £2.
For kids in school or on the move, Morrisons and NWF have devised a Fresh Fruit Selection multi-bag. Each multipack bag contains three small bags of apple slices and two bags of apple slices with grapes at an RRP of £2.
Sarah Baldock, head of marketing at NWF, said: “We’ve been working with our fruit and packaging suppliers for eighteen months to develop these new quad pots. The pots were created in response to research that showed consumers are keen to purchase freshly prepared fruit as part of their weekly shop - but they also want to ensure that the fruit will last all week.
“These fruit pots are the perfect solution as they offer the convenience of buying multiple portions at great value. The fruits are freshly prepared and packed to remain fresh within the consumer shelf life, minimizing waste, so they can be enjoyed individually with the reassurance of the remaining pots staying fresh for the next few days. “
Morrisons’ Hannah Barnes said: “Children love our new Fresh Fruit Selection bags. Our range of fresh, lunchbox products have been very successful and we intend to continue to grow this sector with the introduction of more innovative, great value-for-money products.”
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