Gary Lineker is going local. The Walkers mascot will front a new series of campaigns for the company in September, as the firm attempts to cash in on local sourcing initiatives.
Walkers has now announced that they will be sourcing all of their potatoes from British growers in future.
The re-launched packs will also carry the Carbon Trust's carbon reduction label which demonstrates Walkers' commitment to measuring and reducing the carbon footprint of its products.
The all-British crisps will be available from July onwards.
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