Lidl Scotland has cut the price of its fruit and vegetables in Scotland by up to 70 per cent until the end of October, starting this week.
The promotion follows a study of 4,000 people, by Cancer Research UK, which revealed that more than two thirds of Scots are failing to eat the recommended five daily portions of fruit and vegetables.
Gordon Greens, sales operations manager at Lidl, said: “Fruit and vegetables are not playing enough of a role in the Scottish diet, and the study from last month highlighted this fact. We wanted to make fruit, vegetables and healthy living accessible to everyone in Scotland, so what better way than direct to the consumer.”
The price of 1kg of carrots has dropped to 29p, 300g of cherry vine tomatoes are down to 74p, a bunch of spring onions is being sold for 14p, mangos have fallen to 39p each, and a kilo of Granny Smith apples is now retailing at 64p, it was reported on allmediaSCOTLAND.com.
Lidl’s organic food range has also seen cuts, with a six-pack tomatoes costing 69p, a bunch of six Fairtrade bananas pushed down to 79p, and 750g of carrots at 69p.
The reduction means that a family of four can each eat the recommended five portions of fruit and vegetables a day for less than £2.
Scottish celebrity chef Nick Nairn will front Lidl Scotland’s October campaign for healthy living. He has created a set of healthy recipes available in Lidl stores throughout Scotland.
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