Kenya has launched a Grown Under the Sun label to publicise the benefits of buying fruit, veg and flowers grown in Africa to UK consumers.
The Kenyan horticultural industry supports around 135,000 Kenyans directly, and one million indirectly. Fresh Kenyan produce generates at least £100 million a year.
The logo has been designed to combat the food miles argument. Research from the University of Cranfield shows that produce grown in heated greenhouses in Europe is responsible for around six times the amount of emissions than its Kenyan counterparts.
Grown Under the Sun aims to demonstrate to British consumers that by buying African produce, they can help the environment and help people out of poverty, said Africa Practice.
