It'sFresh new base Cranfield

It'sFresh! new base

Shelf-life specialist It’sFresh! has moved to a 6,300 sq ft office at Cranfield University Technology Park to benefit from proximity to research facilities and more space.

The new facility will also provide accommodation for the 15 EU staff members of It’sFresh!

CEO Paul Moody, said the company had outgrown its previous location in the West Midlands and needed a base to support future growth.

Company director Simon Lee, added:“After conducting ground-breaking research alongside Cranfield University for a number of years, the move to share campus space with them now will have significant benefits in the future development of the company.

“This new location, at the heart of British science and innovation, is the ideal place for us to maximise our development potential.”

It’sFresh! uses fruit-ripening hormone ethylene absorption technology in packaging to extend the shelf-life of fresh produce.

The firm is currently rolling out its technology with retail groups in the UK, Europe as well as North and South America.