The value of the fruit sector in Israel grew by 10 per cent in 2007, to NIS 2.8 billion (£345 million), according to Ilan Eshel, general manager of the Israel Fruit Growers’ Association.
Eshel said the increase in production is due to high yields, good climatic conditions during the spring, the stability of the local market in terms of supply and demand, and the development of exports and expansion to new markets. Israeli fruit growers have also expanded trade with buyers in neighbouring countries, including Jordan and Syria, he added.
The sectors experiencing the most intensive growth are pomegranates, dates - particularly the Medjoul variety - and avocados, as part of a plan to increase Israeli avocado sales in eastern Europe.
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