Institute of Grocery Distribution highlights six routes to success for European grocery retail trade
UK and European supermarkets must embrace technology, health and sustainability to stay ahead of the game in 2025, according to a recent report by the Institute of Grocery Distribution (IGD).
It is no longer enough for grocery retailers to focus on stock availability, pricing and promotions to remain competitive, the research organisation said in a study published last December. They must at the same time leverage new revenue streams, embrace technological innovation, and champion health and sustainability, it said.
Commenting on findings from its latest report ‘Global Retail Trends in 2025’, Stewart Samuel, director of Retail Futures at IGD, said: “Retailers who can successfully integrate these areas will not only future proof their businesses but also build stronger relationships with increasingly conscious and demanding consumers.”
IGD’s report sets out the following six insights shaping the future of UK and European grocery retail in 2025:
- Optimising retail fundamentals for success
While new technologies capture attention, UK and European retailers are reinforcing core retail fundamentals like stock availability, pricing, and promotions. Innovations like shelf-edge cameras and AI-driven stock management are improving these essential areas, ensuring a seamless shopping experience.
- Exploring new revenue streams
As operating costs rise, UK retailers are diversifying their revenue sources by leveraging ecommerce technology, data monetisation, and B2B services. Tesco’s launch of Transcend, enabling other grocers to use its fulfilment tools, exemplifies the growing interest in non-traditional retail income streams.
- Evolving store formats for greater flexibility
Retailers are adopting adaptable store designs that cater to evolving consumer needs and seasonal trends. The rise of modular store formats that feature event spaces, like FairPrice Finest in Singapore, is gaining traction in Europe, offering dynamic, customer-focused shopping experiences.
- Seamless connected commerce
UK and European retailers are enhancing the integration of physical and digital retail, focusing on omnichannel experiences, loyalty programs, and smart checkout solutions. AI-powered tools, like Target’s Store Companion, are simplifying store operations while enhancing customer engagement.
- Health and wellness products lead the charge
Driven by growing health-conscious consumer demand, retailers in the UK and Europe are introducing more functional foods and health-focused products. The rise of initiatives like Cycle.medemonstrates a shift towards combining wellness with convenience, offering consumers greater choice in healthy, sustainable products.
- Accelerating sustainability commitments
Retailers are intensifying their sustainability efforts, with a focus on reducing food waste, plastic packaging, and energy usage. Germany’s EDEKA Dorfmann sustainability store sets a new benchmark for eco-conscious retail, inspiring UK and European retailers to meet ambitious sustainability goals through innovative practices.
For more information on the full report and how these trends are shaping the retail landscape in 2025, visit here.
