Introducing healthier menu options has paid dividends for McDonald’s as the fast-food chain reports its biggest hike in European sales for a decade.
McDonald’s said its like-for-like sales in Europe rose 6.3 per cent in the second quarter of this year, while its worldwide profits jumped 58 per cent to $834 million (£453m).
These figures are a welcome change for the chain, which had experienced struggling sales, particluraly in its 1,200 UK stores, which resulted in the closure of 25 branches.
The turnaround in profit has been put down to the launch of healthier meals, such as various chicken salads in Mcdonald’s Salads Plus range, as well as an image overhaul and World-cup linked promotions.
The chain has been trialling eight different looks for its UK restaurants since new chief executive Steve Easterbrook was appointed in April.
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