Harley Williams has joined the team at BanaBay to head up the UK business development team.
Williams joins the fruit grower and importer at a time of rapid expansion and consolidation as business development manager to focus on the UK marketplace.
A keen sportsman with wide experience and a strong background in sales and business management, Williams says he enjoys the challenge of competition, and intends to take on the big names in bananas, building market share for BanaBay.
In just under two years, the new fresh fruit brand has built a global business from its Birmingham headquarters, starting with exporting one container of bananas a week from its Ecuador plantations in 2012, rising to over fifty containers a week worldwide in Q1 2014.
Commenting on his new appointment, Williams said:“I am genuinely excited to be heading up the UK division of BanaBay. Our international team are young, vibrant and passionate, which are great qualities to drive a new premium brand business and already we have experienced some significant successes.
'I believe that there is an immediate opportunity for BanaBay to challenge the established giants in this industry with our premium products, and I am looking forward to making a real impact at BanaBay.”
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