More than half of the UK shopped in either Aldi or Lidl during the past 12 weeks.
That's according to the latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 8 December, 2013.
They show that some 50.1 per cent of all British households stepped into a discount retailer, compared with 46.1 per cent a year ago.
Chris Longbottom, director at Kantar Worldpanel, said: “Both Aldi and Lidl have continued to record double-digit growth and are successfully broadening their shopper base with half of all British households visiting one of them during the latest period.
'Aldi now boasts a record 4 per cent of the grocery market having increased its share for nearly every 12-week period since the end of 2010. Lidl retains its record share of 3.1 per cent, which it reached during the summer.
'Value continues to be a powerful incentive for the British shopper, a fact that is further highlighted by Farmfoods which, while still a relatively small player in the market, has grown its sales by 36.6 per cent compared with last year.'
He adds: “At the other end of the market, Waitrose has performed strongly with 6.7 per cent growth. Based on past patterns, it is likely to further boost its market share over the busy Christmas period, as is Iceland, which traditionally performs well with its party food offering.”
Elsewhere, all of the big four grocers and The Co-operative lost market share in the period the data covers.
Among this group, the best performer continues to be Sainsbury’s although the year-on-year growth of 1.8 per cent was insufficient to match the market growth of 2.8 per cent.
Tesco accounted for 29.9 per cent of sales in the latest period, Asda 16.9 per cent, Sainsbury’s 16.8 cent and Morrisons 11.6 per cent.
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