Shoppers at The Co-op were treated to home-grown tomatoes and the chance to meet growers and suppliers this week, to mark British Tomato Week.
Customers sampled a wide range of tomatoes, including classic round types, as well as Aranca, Elegance, Piccolo and new line Sunstream.
David Robertson from Capespan UK, said: “The Co-operative Group and its supply base fully support British growers. We are all keen to show that customers can buy British with confidence.”
Carla Mills, category buyer for salads at The Co-op, added: “We want to let our customers know that when looking for the best tomatoes, choosing fresh, home-grown tomatoes at The Co-operative is a great choice.
“Our customers strongly support both local and seasonal produce, and have told us they want British tomatoes where possible. We believe our range not only fulfils our customers’ needs, but includes the best-tasting tomatoes available. We have also seen a shift towards premium on-the-vine types and our British growers have responded by growing a fantastic selection of different varieties, all with their own unique flavour.
“Through sampling this week, customers will have an opportunity to try different varieties and discover the great flavour of British fruit for themselves.”
No comments yet