Former UK managing director Michel Loeb has been named as president of Chiquita Fresh Group - Europe (CFG) by Chiquita Brands International. Loeb, 49, was also marketing director for Europe, Africa and Near East for SC Johnson & Son. Based in Antwerp, Belgium, Loeb will be responsible for all aspects of CFG’s operations in Europe.

"Michel's consumer marketing experience will be invaluable as we take advantage of the European Union enlargement and leverage the Chiquita brand to launch new value-added, fruit-based products," said Fernando Aguirre, president and chief executive officer. "Michel has demonstrated success in growing sales and increasing profits in tough competitive climates. His experience in developing new markets and increasing customer focus will serve us well."

Loeb spent 15 years in senior marketing and brand management positions at SC Johnson and Son and before that spent eight years with Nestle Belgium as sales and marketing manager of pet food and dairy products and senior brand manager of chocolate products.

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