JP Fruit Distributors has extended its Love Fruit message to six lorries and will eventually plaster the slogan and healthy-eating messages over its entire 30-truck fleet.
The brightly liveried lorries, carrying JP products the length and breadth of the UK, have already received an extremely favourable response from fellow road users. “We are trying to promote and capitalise on the healthy-eating theme that is so prominent in the UK at the moment, said group marketing manager Dickon Poole. “On different lorries, the Love Fruit message is complemented by cartoon characters, the 5-a-day and Bananergy logos, and healthy-eating messages such as ‘Have you had your 5-a-day?’”
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