Research and Markets Ltd’s Food & Drink Safety Report has achieved record sales, proving how important the topic of product safety has become when food and drink is concerned.

Published in August 2007, the report details insight and analysis covering consumers’ confidence in the supply of food and drinks and how this is influenced by safety incidents. Furthermore, the document highlights the importance of food safety against the numerous other considerations shaping consumer buying behavior, as well as covering a broad range of issues related to product safety. More importantly, the report offers strategic conclusions and actions highlighting how manufacturers and retailers should direct resources towards regaining consumer trust.

Research and Markets Ltd recommends the report to any business that wishes to gain a detailed insight into consumer views towards food-safety issues and understand the implications for product and communication management. Through the report, companies will be able to access a blend of quantitative and qualitative data aggregating the most compelling and recent research in this increasingly important topic.