Florette has been rewarded for its successful arrival on the food-to-go market, winning a product innovation award for its recently-launched Tasty and Balanced range.
The salad specialist’s line of protein salads picked up the prize at the Lunch! show awards, which promote and celebrate new ideas in the marketplace.
Florette was one of just 16 brands shortlisted from a field of over 60 entrants at this year's event in London on 21-22 September.
The judging process was rigorous, with each shortlisted brand invited to pitch new innovations to a panel of industry judges, including senior team members from Tossed, En Route International, Costa Coffee, Elior, and The Food Innovation Consultancy.
Out of home channel controller at Florette UK and Ireland, Tracy Southwell, said: “It’s a real honour to receive this accolade, particularly amongst 64 innovative products – and especially for a product which is so recent to the market.”
The new leafy-based range gives on-the-go consumers a high protein, low carbohydrate and low-calorie lunch option, according to Florette, combining salad ingredients with either tuna and sweetcorn or sweet chilli chicken. Both flavours come with two separate sachets of dressing and sprinkles, enabling consumers to personalise their salads.
The range is distributed by Ginsters Van Sales Company, whose 5,000+ customers include student union shops, hospital cafes, service stations and convenience stores, such as Pumpkin and Whistle Stop.
