Ecuadorian banana producer and exporter Favorita Fruit Company has announced its plans to introduce the Favorita brand to the European market.
Favorita is aiming to increase its presence in the European Union by intensifying strategic alliances and building new relationships with commercial partners.
The company cultivates bananas on more than 8,000 hectares of banana plantations belonging to a total of 37 different farms. Total banana sales add up to 657,000 metric tonnes a year, with an average annual exportation of 34.6 million boxes. Forty-five per cent of the bananas are sold under the Favorita label.
Russia is currently the most important European market for the company, with 37 per cent for the consolidated box volume, followed by Italy with 22 per cent. New and increasingly important markets are countries such as Slovenia and Lithuania.
The company has also set high standard for responsible banana farming, considering environmental and social factors. Vicente Wong, president and chief executive officer of the company, said: “People in many European countries are conscious about the environmental impact and the quality of the products they consume. Favorita has invested in improving the way they grow their fruit to minimise the effect on the environment, and improving the living conditions of their employees while maintaining high standards of quality.”
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