The sessions have been developed to help florists develop business online and conventionally and will be held throughout the summer months.

'The response so far has been phenomenal,' said sales and marketing director, David Price. 'The simple formula of creating incremental sales and adopting a sound business approach has been a winner. Florists are particularly impressed by the fact that a professionally designed website is included as part of the membership. Added to that is a host of benefits from better commissions, regular payments and improved customer service. The results, as many florists are beginning to find out, are more customers, more sales and very importantly, more profit.'