Dutch organics firm Eosta has launched a new division to market exotic, specialty and “forgotten” fresh produce.
Eosta Specialties, launched on 1 January, is based in Waddinxveen and will be managed by Roy van Holstein and Pieter-Jan Nieuwenhuijs supplying everything from carambola and sharonfruit to different varieties of cress and even organic seaweed.
Growing demand for unique, organic products has driven the creation of the division which aims to “break out of [the] catch 22 situation” where growers are apprehensive to grow speciality products and thus not drive demand.
Production will be split between The Netherlands and imports to the company which is offering attempting to minimize the use of airfreight.
Nieuwenhuijs said: “Eosta will continue to focus on [its] core business, namely organic fruit and greenhouse vegetables, with this new division we hope to supply those specialties that consumers want but are unable to get hold of.”
The new “specialties” range will be sourced as much as possible from Nature & More growers and consequently will carry a grower stamp.
Most organic products from Eosta carry a stamp, which includes a specific code and picture of the relevant grower.
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