East Malling Research (EMR) has appointed Lisa Estorffe in the newly created role of commercial sales and marketing manager.
Estorffe will manage the development of food and drink sales for EMR as part of its drive to create new income streams to support horticultural research.
She plans to focus on the development of added value products based, wherever possible, on crops grown on the East Malling estate. EMR will establish local routes to market for its product portfolio which will be developed under the branding “Malling Fine Food and Drink”.
EMR has for the last two years been selling its single variety apple juice and one of Estorffe’s early targets is to increase both sales and distribution of this product.
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