Washington apple shipper Domex Superfresh Growers believes Asia Fruit Logistica represents a “terrific opportunity to go into deeper relations with our Asian customers”.
Vice-president of marketing Howard Nager said: “Washington apples have a premium position in the minds of Asian customers. Domex accounts for a 15 per cent market share of all Washington apples and we export 30 per cent of our sales. Of that, 30 per cent goes to Asia, making it a pretty significant market for us.”
The UK is also a consistent market for the company throughout the year.
“This season has been excellent so far, with similar volumes to last year. We had a rough spring so the sizing has been impacted somewhat, but the quality, colour and taste are all strong,” added Nager.
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