Enhancing the difference is a major tactic in produce retailing, and there are constantly new examples appearing.

While easy peelers now come in all shapes, sizes and packs, Sainsbury’s has come up with a New Crop extra large (84-92mm) Spanish satsuma, described as a natural cross defined as Queens. It is being sold loose at £3.29/kg, with smaller sizes (65-75mm) also available in nets at £2.49.

It also the time of year when Sicily comes to the fore with pigmented varieties which, in the same store, are Taroccos at £2.79 for four, labelled Blood Oranges.

There was time when Spanish oranges used to arrive individually wrapped, with the tissues used by greengrocers to enhance their displays. Waitrose is still carrying on the tradition with some of its Navels.

Meanwhile Marks & Spencer has come up with the trademarked description of ‘Sunbliss’ for what is described as sweet strawberries from Morocco at £3.49/300g.

The various sizes and colours of lesser-known tomato varieties described as ‘Heirloom’ by retailers have been around for some time. Generally sold loose on a pick and mix basis, Tesco has come up with a 200g prepack in its organic range at two for £3/200g or £1.75 each.

Indian grapes are still finding a slot on the market despite competition. Budgens currently has Red Seedless on offer at a reduced price of £2/500g.

Fruit snack packs are all the rage. M&S has a new twin pack at two for £5. Melon Medley Madness is 67 per cent melons of undefined varieties and 33 per cent watermelon. Its Classic fruit salad also contains orange, apple, grapes and strawberries. —