Countryfile presenter Adam Henson is launching a national scheme to teach school children about food provenance.
The project, entitled ‘Please Sir! Feed Me Truth’, aims to connect children with the supply chains behind their food and create a generational shift in how the nation engages with and values food provenance.
Henson explained:“The appreciation and understanding of food starts with children simply knowing how and where the ingredients on their plate were produced, but they don’t. They have no idea.
“Every school dinner has a story to tell, a journey – it leaves a footprint. We need every child to explore it and be inspired and learn from it.”
The presenter, who runs a 650-hectare farm in Gloucestershire, hopes every school in the country will commit to making their food supply chain transparent by using technology to map the journey of every plate of food.
The project is being operated by Happerley, an organisation founded by farmers that empowers consumers by revealing where their food comes from.
In addition, an educational resource is being supported by The Midcounties Co-operative, involving field trips and school visits.
On 11 May Co-operative Childcare, the UK’s sixth largest nursery provider, will also announce its commitment for all their nurseries to join the project.
